• April 23rd, 2016

Write a case study of an enterprising business that has shown significant innovation in its product or service offering and to identify the associated elements of enterprise and entrepreneurship

Paper, Order, or Assignment Requirements

***Maximum 1500 excluding tables, diagrams, appendices and references***

1. The aim is to produce a concise summary of the business focus and background – mainly all facts and figures like market share, company worth, graphs etc.

2. Then to outline the competitive environment in which the company operates – indirect competitors like canon, kodak and direct ones like sony

3. To identify the innovative approaches evident in the evolution of the company and describe its innovative product or service – i thought it was radical innovation

4. Relate the innovations identified in the company to specific entrepreneurial theories or strategies(for example, you might consider the management and leadership – Woodman was very passionate and had clear vision, or the finance or franchising

5. Provide evidence of how the corporate social responsibility strategy has influenced the development of the innovative product or service

More emphasis should be given on points 3 and 4

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