• October 3rd, 2017

Week four discussion starter

Paper , Order, or Assignment Requirements

post a reply (200 to 300 words) to the following questions:

1. What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?
2. What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?

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