• July 10th, 2018

Week 2 discussion

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Consider these focus strategies in the lodging industry. Motel 6 (www.motel6.com) pursues a focused cost leadership strategy, and Ritz-Carlton (www.ritzcarlton.com) pursues a focused differentiation strategy. Read about these companies on their web sites and then answer the following questions:
1. Compare and contrast these strategies. Is one better than the other? 2. What are the benefits of pursuing a focused strategy? What are the risks? 3. What are the differences between a focused cost leadership strategy and a focused differentiation strategy? Provide examples of other companies pursuing these strategies.

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