• February 1st, 2017

Unit II Case Study In the CSU Online Library, u

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Unit II Case Study
In the CSU Online Library, using the Business Source Complete database, search for and read the article titled
“How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the
following elements:
• Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive
errors contributed.
• Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that
might have influenced the company to move in a more positive direction.

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