• April 22nd, 2016

Unit 3

Paper, Order, or Assignment Requirements

Creating a Measurable Marketing and Advertising Strategy

In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. To achieve penetration to your target markets, you must keep consistency but also differentiate your advertising campaigns to accommodate for individual market segments. Social media is a relative newcomer to the marketing and advertising toolbox and must be integrated carefully into the overall strategy and more importantly into the strategy for each target audience. Understanding how to measure the Return on Marketing Investment (ROMI) and incorporating this measurement process into your final plan will be important to the bottom line as well as information that you will include in your Report to the Board of Directors.

Criteria for maximum points:

  • Report on the leading edge trends in integrating social media into traditional marketing and advertising campaigns incorporating at least three academically credible sources ¬ 20 points
  • Create specific recommendations for incorporating social media into the market segments your company is targeting ¬ 30 points
  • Discuss how you will measure the results of your recommendations ¬ 20 points
  • General Writing and APA Compliance ¬ 20 points

Requirements in a 4 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:

  • Report on the leading edge trends in integrating social media into traditional marketing and advertising campaigns incorporating at least three academically credible sources.
  • Create specific recommendations for incorporating social media into the market segments your company is targeting.
  • Discuss how you will measure the results of your recommendations. Share the results of your research with your team as soon as you have completed it so that the team can incorporate it into the marketing and advertising plans being developed.

Using your readings, the information from prior courses including: GB530: Marketing Management and personal experience will be helpful to you in this Assignment. In this Assignment on reporting leading edge trends and integrating it into the simulation marketing mix practices the following professional skills:

  • Problem is solving and critical thinking by analyzing qualitative and quantitative data in decision making.
  • working effectively in teams to collaborate and build relationships.

 

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