• April 9th, 2016

Strategic planning

Paper, Order, or Assignment Requirements

Your case study must be presented in report format. Take an analytical approach to answer the
following questions:
1. Explain Amazon.com‘s strategy during the period 2007 to early 2010. What do you consider to be Amazon’s strategic capabilities?
2. Evaluate Amazon’s diversification strategy. Develop and justify a strategy for Amazon going forward.
3. Produce (draw) a value chain for Amazon, clearly identifying its primary and support activities.
4. Given the foregoing analysis, identify the competitive position of Amazon and graphically map its position against its competitors. Explain the strategic behaviours that may allow Amazon to become sustainably competitive.
You will need to substantiate your argumentation with credible academic reference materials. You
must use five academic journal articles and other materials {i.e. books, websites and company reports) to substantiate your argumentation.

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