• July 19th, 2015

Strategic Operation Management

Paper, Order, or Assignment Requirements

 

This case is about understanding the essential link between corporate, business and operations strategy. The company’s operations strategy in manufacturing, performance, coordination of functional strategies, and choosing between simplification and proliferation are key issues.
The report will be regarded as suitable if presented in 7-10 pages (including figures and tables), and in around 1500-2000 words (with breakdown as suggested under each question).

JEYES WIPES

 

This case is about understanding the essential link between corporate, business and operations strategy. The company’s operations strategy in manufacturing, performance, coordination of functional strategies, and choosing between simplification and proliferation are key issues.

 

Based on the information provided address the following questions:

 

  • Conduct an overview of the company (for market, financial performance, etc.) and identify and describe the company’s processes, and comment on areas in which the company is strong and those in need of attention. (20 marks)

 

  • Identify the Jeyes’ corporate strategy, and discuss if this present any obstacles in establishing a local operations strategy. (30 marks)

 

  • What should be themain elements of Jeyes’ operations strategy and discuss the reasons.[Use of Hill’s methodology, and Importance/Performance Matrix will help]                                                                           (30 marks)

 

  • How should other functions support the operations strategy? [Hint: Include marketing/Sales, Finance, and product/service development, and discuss supports in terms of general, human resources, purchasing and technical]. (20 marks)

 

 

  • The total available mark is 110 including 10 marks for the quality of the report presentation.

 

P.S. Using other references and appropriately citing them in the report is strongly recommended.

 

Hand-in requirements:

 

The report will be regarded as suitable if presented in 7-10 pages (including figures and tables), and in around 1500-2000 words (with breakdown as suggested under each question).

 

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