• April 14th, 2016

Strategic Management

Paper, Order, or Assignment Requirements

Company: Heineken https://www.theheinekencompany.com/age-gate?returnurl=%2F
Need to do two of the following (see also attached document):
1. Section 3 – Group assigment
Identify and discuss the possible strategic directions that the Heineken company could follow in the future to improve its competitive advantage. (50 marks) 1000 words

2. Section 4 – 3000 words
Learning outcome assessed:
Critically analyse a case situation in terms of strategic issues and make justified recommendations.

• Each student is required to provide supporting documentation within a stipulated allowed maximum of 3000 words from each student.
• The required content of the supporting documentation produced by each student also is required to be within the following maximum word lengths (in brackets) and to cover the specific categories listed:
(a) Provide an executive summary for their personal and individual research and work undertaken for the topic set-required in Executive Report standard format: 5 marks
(b) Indicate and identify the key areas of research and sources which the student has had to identify and undertake to contribute to the group report and their key sources of research/references/literature search sources related to the topic selected. 5 marks
(c) A critical discussion of strategic models from the evidence identified by the individual student related to the topic set . 40 marks
(d) An indication of the individual key conclusions and findings related to strategic theories and models and the practical implications. 20 marks
(e) Identification of the key issues and conclusions which the student has learned as a result of undertaking the group assignment on the topic set and an idenfication of the success or failure of their group-team endeavours. 10 marks
(f) An indication of the way in which their individual contribution impacted on Group Discussion by listing the action points included in the report 20 marks

• Each student will receive an individual mark for their submission of their individual supporting contributions and documentation. It is emphasised that this aspect of the assessment is to be the work of the individual student and should reflect individual researches; comprehension of the tasks involved; views; critical awareness; use of theory; interpretation and judgements; use of evidence; evaluation and a systematic approach to the use of research
• (Max 3000 words, 100 marks/ 50% weighting)

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