• March 12th, 2016

Starbucks marketing strategy

Paper, Order, or Assignment Requirements

Services Marketing – HOSP 3670
The purpose of this assignment is to allow you to apply the Services Marketing concepts presented in this course to a hospitality service based business.

DELEVERABLE: 10 – 15 page report

TOPIC: First, choose a hospitality business (service based) to focus your project on. Next, research the company and use the course models/tools tao better understand the company’s current marketing strategy. Finally, present a summary of your finding and/or recommendations to improve the companies current marketing strategy.

You must include the sectons outlined below. This means that you will need to apply the 7 P’s of Services Marketing and the Flower of Service Model to the company you have chosen. In addition, you are required to include an analysis of the company’s Servicescape.

The required assignment sections are listed below:

• Project introduction (1 page)
• Applied 7 P’s (Product, Price, Place, Promotion, People, Process and Physical Evidence)of Service marketing (3 – 4 pages)
• Flower of Service Model (2 – 4 pages)
• Servicescape Analysis (2 – 3 pages)
• Summary of findings (1 – 2 pages)
• Conclusions (1 pages)
• APA reference page/s (unlimited pages – pages do not count towards project page count)

Assignments Requirements

• Word processed
• Double spaced
• Stapled
• APA referenced (reference page and in-text citations)

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