• March 24th, 2016

Sponsored content

Paper, Order, or Assignment Requirements

The Content Marketing Institute defines content marketing as “the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

As PR people, we want to engage consumers by educating and entertaining them. Learn about successful campaigns at: https://www.huffingtonpost.com/tessa-gould/top-native-content-2013_b_4524797.html

THIS WEEK’S ASSIGNMENT: Create sponsored content/native ad — 500 to 600 words

Your real-world client, which can be a company, non-profit or government agency, must be clearly identified through a logo or text at the bottom of the article or infographic. Also, cite sources of outside information through a notation or hyperlink.

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