• March 8th, 2016

Social marketing in a pharmaceutical industry

Paper, Order, or Assignment Requirements

For the individual papers, we are expecting students to primarily use academic literature and to apply theory in examining a chosen ethical or social marketing issue: Student should either:
Select one of the ethical issues identified in the industry report, and a) review the marketing ethics literature to evaluate the ethical responsibilities of marketing managers towards the issue and b) propose how marketing managers could change their strategies/tactics to improve the ethical performance of their companies.
or
Select a social marketing/behavioural problem related to the industry chosen in assignment one and a) use social marketing and behaviour change theory to evaluate how the issue has been addressed and b) to propose alternative social marketing/behaviour change approaches to tackling the problem.
theories:
Business Ethics
CSR
Social Marketing

i prefer social marketing as the topic and not ethical issues

We will expect clear, well-written and referenced papers which may be in essay or report style form using sub-headings, where appropriate. We expect that all assignment 2 papers will include references to at least 10 relevant academic sources (such as key journal articles or texts), applying them appropriately in support of your arguments. In view of the limited word length (2500 words), you will need to be concise in your writing style and be guided by the marking grid for the paper below in terms of where to focus most attention.

Balanced description of the ethical issue/social marketing problem (10%)
Good use of appropriate academic data, properly referenced (30%)
Demonstrates understanding of supporting ethical and social marketing theories/principles (30%)
Quality and relevance of the recommendations to improve ethical performance or tackling social marketing problems (20%)
High quality written communication, presentation and structure (10%)

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