• April 23rd, 2016

Site Selection Memo

Paper, Order, or Assignment Requirements

A group of New York investors with business, fashion and design backgrounds have come together to launch a new venture. The company plans to design and sell sneakers and causal footwear to the creative class.

 

They see their shoes as a key element of the “uniform of the creative class.” They expect to compete with companies and brands like Converse Jack Purcell, TOMS, SeaVees, Generic Surplus, and Blackspot.

 

They have studied and been inspired by the business model of eyeglass company Warby Parker. The venture has secured enough funding to grow and sustain its business.

 

You’ve been hired as a site-selection consultant to help develop their locational strategy.

 

In a 1,000 to 1,500 word memo to the founders, you should do the following:

 

(1) outline the locational criteria that is important to business like theirs and provide justification

(2) suggest 2-3 cities that the venture should be considering for its headquarters/ design center;

(3) apply your aforementioned criteria to the selected cities (supported with data) and offer a single final location recommendation based on your site-selection analysis.

Your assessment should reference both qualitative and quantitative sources to support your recommendation.

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