• April 18th, 2016

Segmenting and Targeting Markets

Paper, Order, or Assignment Requirements

For this assignment, you will need to watch one hour of prime-time television. Select a drama, fantasy, or other series. The program must be a 60 minute show; do not watch two 30 minute programs! Also, sporting events, news programs, talk shows, or awards programs are not acceptable for this assignment. Make sure you will be able to give the full hour your undivided attention. You will need a watch or clock with a second hand.
1. What program/network did you watch?
2. In a one-hour (full 60 minute) period, how many minutes were devoted to advertising? How were they distributed throughout the hour?
3. List the advertisers.
4. In a group of commercials, do you feel that one position was the strongest? Was being first the best? Was being last the best? Why?
5. How well did the commercials fit with the program? Did the program and the advertised products have similar target groups?

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