• May 2nd, 2015

Research on Bayer Pharmaceuticals

Paper, Order, or Assignment Requirements

 

 

Look at bayer pharmaceuticals (http://www.bayer.com/) and research it’s CSR program, reputation/image, and how they communicate this program and image to stakeholder groups. Are they affective? What criteria have you used to determine this company’s success or failure at communicating? 

To accomplish this task, you will need to examine the firm’s current communication strategy. And CSR program, if any. Is this company’s reputation and image aligned with its corporate social responsibility
efforts? Are these efforts real or perfunctory? Do not include one time charity but rather ongoing corporate social responsibility efforts

do not only use bayer´s own website as the only source, check if bayers claims are true

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