• April 6th, 2016

Qualitative Research Methods

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Practical Application Scenario

Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real estate agents and their clients and to make a recommendation to your organization’s leaders for addressing the growing demands on real estate agents.
1.Develop a research question hierarchy for this endeavor.
2.Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision making and strategies. How would you gather and assess qualitative data to support business decision making?
3.Analyze the ethical issues, if any, that should concern you in undertaking this initiative.

1.Analyze ethical considerations in the collection and analysis of qualitative data to support business decision making.
2.Develop a research question hierarchy to clarify the purpose of qualitative research.
3.Assess qualitative data for fit in analysis.
4.Evaluate qualitative data collection and analysis methods.
5.Compile findings into a management report with details for recommended actions.

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