• August 31st, 2018

Promotion and the Product Life Cycle

Paper , Order, or Assignment Requirements

[Note: The selected company and the consumer product are the ones researched in week one and the product/service the one selected in week two]. Apple Inc – iPad, watches, iPhone, televisions, and computers

1. Select/Confirm the Foreign Country of your choice with a brief size description and main economic and social factors

Provide a brief size description of the selected country (geographical, population and GDP) and describe major economic factors and social factors related to your consumer product choice.

2. Describe at least three areas of the product life cycle for the selected new product (product introduction, growth, maturity, decline and termination).
This addresses the consumer product choice you made.

a – a PLC for the Domestic Market

b – a PLC for the selected Foreign Market

3. Describe how you will measure (what metrics will be used to determine success or failure) the marketing activities (Positioning, Targeting, and the 4 P’s).
a – Domestic Market

b – Foreign Market

Here you should describe the metrics you will use for each one of the following marketing activities: Positioning, Targeting, and the 4 P’s. In addition to the description, you should include numerical ranges for each one of your metrics.

4. Create at least two different types of media methods for the products:
a – Domestic Market

1 – One media method must be a print method
2 – one must be non-print.

b – Foreign Market

1 – One media method must be a print method
2 – one must be non-print.

A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it). Please, check the Classroom Message Area for Media Strategy Information and Communication and Advertising Strategies.

5 – Address three elements of the Product and Promotion List (see below):

• Product and Promotion List:
5.1Integrated Marketing Communication
a. Domestic Market
b. Foreign Market

5.2 Advertising Strategy/Objectives
a. Domestic Market
b. Foreign Market

5.3 Push and Pull

a. Domestic Market
b. Foreign Market

5.4. Media Strategy
a. Domestic Market
b. Foreign Market

5.5 Advertising Execution
a. Domestic Market
b. Foreign Market

5.6 Direct Marketing
a. Domestic Market
b. Foreign Market

5.7 Public Relations/Strategies
a. Domestic Market
b. Foreign Market

5.8 Positioning
a. Domestic Market
b. Foreign Market

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