• March 5th, 2016

Presentation: Marketing Channel Analysis

Paper, Order, or Assignment Requirements

Marketing Channel Analysis PowerPoint Template attached, which you need to use. Need help on slide 2-5.

The product is File-O-Fish (fish sandwich) from McDonald’s!

Analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.

Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product (File-O-Fish) by the company (McDonald’s). Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

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