• April 20th, 2016

Presentation for a SMERF Account

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Assignment 2: Course Project—Task 2: Presentation for a SMERF Account

Social, military, educational, religious, and fraternal (SMERF) accounts are relied upon to segregate the market that a hospitality operation is targeted towards. As a sales manager, once you decide on the SMERF account you want to target, you can concentrate on aspects specific to that SMERF account. This reduces effort when preparing sales presentations and marketing strategies.

In this assignment, you will work on the second task of the course project. You will create a presentation of features and benefits of the hotel, restaurant, or catering business you selected in Week 1 for a SMERF account that you have to target.

Follow the steps given below:

For the selected hotel or restaurant, identify at least two accounts for each of the following categories:
Social
Military
Educational
Religious
Fraternal
For any one of the accounts that you have identified, list features and benefits of the hotel or restaurant.
Cover the following points in your presentation:
Explain the features and benefits that the hotel or restaurant will provide for the account.
Provide examples for each feature and benefit listed.
Explain why each feature and benefit is feasible for the account.
Be sure to reference concepts and terminology from your readings for this week and for the previous weeks.
Consider the following while developing your presentation:
Access the PowerPoint presentation you created in W1: Assignment 3. Edit this presentation to include the information you have gathered about features and benefits of the hotel or restaurant for the account.
Specify the SMERF account for which you will create the presentation in the title slide.
Include names, e-mail addresses, and phone numbers of each contact person at the hotel or restaurant. Place this information in a slide titled Contact Us.
Develop an 8–14-slide presentation in Microsoft PowerPoint format. Format your assignment according to MLA guidelines. Name your assignment: AI_CUL431_W3_A2_LastName_FirstInitial.ppt.

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