• March 9th, 2016

New Product Launch Marketing Plan, Part II

Paper, Order, or Assignment Requirements

Team assignment: No title page needed

Our market segmentation will be to women (primarily) and men of child bearing years in both Puerto Rico and Cuba. Also, we could market to public health officials, hospitals, ands schools.

Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets in both countries. Lathan 250-300 words with 2 in-text peer-reviewed (scholarly) APA References in strict APA format also on separate reference page.

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