• January 3rd, 2017

Marketing research

Paper , Order, or Assignment Requirements

IMC Exercise
• Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
• Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
• Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?
• Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.

Instructions:
• Answer should be not more than 2 page (A4 size)
• References / Citations if requited.
Extra instruction

The four questions above need to be answered as a question and answer, not as an essay
For example:
• Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
Answer
• Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.

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