• May 8th, 2015

Marketing Regulations

Paper, Order, or Assignment Requirements

 

 

Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?
As a starting point, refer to The American Marketing Association’s Statement of Ethics, found at www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx  which provides guidelines for marketing products.
This code of ethics can be used to locate other codes and regulations that may address this issue.

Required Text
Hartman, L. P., and J. DesJardins. Business ethics: Decision making for personal integrity and social responsibility. 2. New York, NY: McGraw-Hill, 2011. Print.
ISBN: 9781121821040

 

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