• April 27th, 2016

Marketing Quote Summary

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  1. “Showrooming refers to the practice where customers visit a bricks and mortar retailer such as best buy to look at products, try them, utilize the expertise of those companies, and then go online and buy it from a cheaper online store such as Amazon. Retailers should do everything that they can to minimize showrooming including finding ways to discourage customers from using their phones in stores to scan barcodes of items and then compare their prices online.” What do you think about this statement? Do you agree/disagree? Why? Use the reading and viewing resources about showrooming (above) to help you with your discussion.

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