• September 13th, 2018

Marketing Communication and Brand Strategy

Paper , Order, or Assignment Requirements

Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address Item a and d of the Situational Analysis and three other elements of the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

You should select and describe each one of the selected five elements for the domestic market and then describe the same selected elements for the foreign market – if the elements are the same, you should explain why they are the same.

The selected company is APPLE INC ; the product/service were iPad, watches, iPhone, televisions, and computers

The five elements you select should only come from the options provided below.
• Situational Analysis (choose a and d)
a. Vision, Mission, Strategic objectives, Values (Domestic and Foreign in separate sub-headings)
b. Strengths/Weaknesses
c. Competitor’s Strengths/Weaknesses
d,. Market Segments (Domestic and Foreign in separate sub-headings)
• Product, Place/Distribution, Promotion, and Price Strategies (choose any three topics posted below) –
1. Creating a Brand Image (Domestic and Foreign in separate sub-headings)
2. Maintaining Brand Image (Domestic and Foreign in separate sub-headings)
3. Branding Concerns (Domestic and Foreign in separate sub-headings)
4. Promotion/Integrated Marketing Communication (Domestic and Foreign in separate sub-headings)
5. Advertising Strategy/Objectives (Domestic and Foreign in separate sub-headings)
6. Push and Pull (Domestic and Foreign in separate sub-headings)
7. Media Strategy (Domestic and Foreign in separate sub-headings)
8. Advertising Execution (Domestic and Foreign in separate sub-headings)
9. Public Relations/Strategies (Domestic and Foreign in separate sub-headings)

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