• January 3rd, 2017

MARKETING

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Learning Outcomes: After completing the module you should be able to: 1. Critically evaluate and analyse the resources available to a marketer and establish how different environments influence the resources mix; 2. Explain and evaluate how insight into buyer behaviour can enhance the effective use of marketing resources; 3. Critically evaluate the role recent marketing developments, such as relationship marketing, e-business, sustainability marketing and ethical concerns, play in an organisation’s evolution. 4. Develop and implement marketing plans for a product or service and critically reflect on the appropriateness of these.

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