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Marketing | UK US Essays
  • March 16th, 2016

Marketing

Paper, Order, or Assignment Requirements

Discuss how the principles of marketing can be applied to people.

### How would an ice cream vendor create the four types of utility? 

### What does the phrase “exchange relationship” mean in relation to

marketing? 

###  Identify the four Ps in the following description: Rosa Alvarez markets 23

different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in

the southwestern United States. The 8-ounce bottle sells for $5.95, and the

larger size sells for $7.95. Periodically, she sets up a table in one of the

marketplaces that carries her salsa brand and offers customers a sample. She

recently received considerable publicity for being the “Hispanic Entrepreneur of

the Year.” 

### Needs relate to either physical or psychological functions. How does Levi

Strauss & Co. satisfy both of these needs with Levi’s jeans?

### Explain why the selling orientation was popular during the period

following World War II.

### Explain why and how a company would adopt a consumer orientation. 

### What are two competitive advantages a customer may benefit from when

buying a bottle of soda from a local corner convenience store versus a chain

supermarket? 

### Describe the function of the World Trade Organization (WTO) and

explain how it originated.

### What is protectionism and why might a government adopt it as a policy?

Explain how three examples of protectionism function.

### Tupperware uses a business model that relies on women running their

own businesses as agents of Tupperware. Tupperware successfully exports to

China and India. Explain why these countries provide attractive markets for

Tupperware. 

### Describe and compare the three basic levels of economic development.

###  Marketers monitor the technological environment. How can changes in

technology impact marketing communication strategy? Provide at least two

examples.

### What are the two purposes of the laws governing American business?

Describe how at least two regulatory agencies fulfill these purposes.

### Companies need to understand the differences in the cultures in which

they operate. Explain the terms cultural values and social norms, giving an

example of each.

### Compare the three product strategy choices a firm like General Electric

has when selling in foreign markets. 

### Briefly describe the three stages of the business cycle that all economies

go through.

### The Federal Trade Commission (FTC) ordered KFC to stop running ads

with false claims that its fried chicken is compatible with certain weight loss

programs. What law gives the FTC the authority to stop KFC’s marketing

program and what law was KFC violating? 

### Why are companies often eager to form joint ventures?

### Explain how business planning helps managers in a firm

### Why is it important for all business planning to be integrated?

### Compare and contrast strategic planning and operational planning.

### How is business planning different in a large firm in comparison to

business planning in a small company?

### Define strategic planning. Discuss the steps involved.

### PaperBackSwap.com needs to conduct a SWOT analysis. Explain the

purpose of a SWOT analysis.

### Jay Minkoff at First Flavor may use the Boston Consulting Group (BCG)

matrix to help him in making decisions for his firm. What does he need to

understand about the purpose of the matrix and the four categories of the BCG

growth-market share matrix?

### When analyzing its portfolio of businesses with the Boston Consulting

Group model, Disney views its movie brand as a star. What does this mean?

### The BCG matrix is a useful approach to evaluate current businesses.

Describe a tool that you could use at a firm to decide how to make growth

happen.

### Briefly describe the purpose of a portfolio analysis.

### Why might a company choose a diversification strategy?

### What type of strategy should a company use to manage its cash cows?

###  How do product development strategies create growth? Give an

example of how a company could use a product development strategy.

###  Discuss the components and functions of a marketing information

system (MIS).

### How does a marketing decision support system (MDSS) differ from a

marketing information system (MIS)? Why might a marketer want to use an

MDSS in addition to an MIS? 

### Compare and contrast syndicated research with custom research. 

### Compare and contrast the structure and uses of exploratory research and

descriptive research.

### Explain the three factors that typically influence the quality of research

results and discuss how researchers can ensure the quality of their data.

### In the market research process, it is essential for marketers to define the

research problem. What does this mean? 

### Why might a researcher decide to use causal research rather than

descriptive research?

### A manager in a grocery store decides to place packages of pound cake in

two different locations in the store. One display of the cake also includes other

bakery items. The second display of the cake is in the vegetable section of the

store, placed next to the shelf full of boxes of fresh strawberries. The grocery

store manager wants to learn which of the two locations will most encourage

customers to buy the cake. What format of research is the store manager

conducting? Explain your answer.

### The owner of a successful independent book store has been thinking

lately that she either needs to find a new location or expand this one as she

stumbles over boxes of books in the cramped space. What type of research

design should she use to determine how her customers feel about the current

store? Why?

###  Two brothers own a hair salon. One believes they could have more

business if they mailed out $5-off coupons to people living within a five-mile

radius of the shop. The other brother wants to run an ad in the local shopping

newspaper with a coupon for a free hot oil treatment. (The newspaper goes to

everyone in the area.) What type of market research can they use to determine

whose idea would be more profitable? Explain your answer. 

### Why would market researchers use convenience samples?

### An advertising agency’s research division sends researchers into homes

with handheld video cameras to get pictures of how and why people use

products. What method of research is this advertising agency implementing?

Explain your answer. 

### What is the difference in the qualitative versus quantitative approach to

research?

### Explain the roles of independent and dependent variables in causal

research.

### Describe the basic market research process.

### Why might a researcher decide to use causal research rather than

descriptive research?

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