• April 14th, 2016

Management communication

Paper, Order, or Assignment Requirements

B8: Select a commercial for a product or service you do not believe you would ever buy. Evaluate the commercial according to the principles of persuasion described in the readings. Does it use more than one principle? Is any principle effective on you as an audience member? If you could change the commercial to increase its persuasive appeal to yourself as a customer, what changes would you make?


B9: Which do you think is a more difficult challenge, discontinuance or deterrence? Why? Give some examples.

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