• January 3rd, 2017

IT, Web

Paper , Order, or Assignment Requirements

Five Forces Analysis
Perform a Porter’s Five Forces analysis for Kelly’s Salon, addressing each of the five forces in two or three sentences. For each of the five forces, your analysis should include:
• Explanation of the force and what it means to Kelly’s Salon
• Assessment of the force’s impact (Positive, Negative or Neutral) on the business
• A statement as to whether it should affect Kelly’s strategy for a competitive advantage (yes or no).
You will copy the table below into your paper and use it as the framework for this analysis.
FIVE FORCES ANALYSIS
FORCE EXPLANATION
(Minimum 2 good sentences) IMPACT (POSITIVE, NEGATIVE, or NEUTRAL) AFFECT STRATEGY? (YES/NO)
BUYER POWER
SUPPLIER POWER
THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
THREAT OF NEW ENTRANTS
RIVALRY AMONG EXISTING COMPETITORS
[Note] Do not identify solutions or things that Kelly should do to address the force’s impact. (The idea is to simply identify an assessment of the impact and if the force will affect Kelly’s Salon’s Strategy for Competitive Advantage.)
II. Justification of Selected Strategy for Competitive Advantage
• Explain how Kelly’s selected strategy for competitive advantage – Cost Leadership Strategy — is justified and supported by the Five Forces Analysis.
• Relate the strategy back to each of Porter’s five forces discussing the impact of the strategy based on your assessment of the force (positive, negative, or neutral).

III. Business Process

• Explain how the process Kelly has identified to be improved – Customer and Employee Scheduling — is related to and supports the strategy for competitive advantage Kelly selected.
• Explain generally how a technology solution could help improve the process. (Do not provide any specific solution.)

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