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International Marketing Management | UK US Essays
  • April 9th, 2016

International Marketing Management

Paper, Order, or Assignment Requirements

Tasks

  • Prepare a 2,500 word document which answers the questions set and::
  • gives a critical discussion and practical advice, underpinned by a good understanding of theory and practice;
  • includes arguments and where possible supporting evidence for the points that you make.
  • It is expected that you will:
  • use market and country reports from reliable business sources to support your analysis and decisions;
  • consider general models such as PEST, SWOT, Porter, Ansoff and the Majaro Grid of PEST/Marketing Mix as a base to support your analysis and these may be included as appendices. You will need to apply these to the case, not just present the models.

 

The Case Study

 

 

The Lush company internationally.

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