• January 9th, 2017

International Marketing

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Scenario: A well-established Australian company “Australian Education Services” recently identified the potential for monetising education export related services to international clients from China. The company is an SME with capabilities in providing support services to visiting students. You, the international marketing manager believes that China may be a potential market for the firm, and that both students and their families represent potential for the extension of ‘concierge’ product/service offerings. Further, the CEO believes Internet enabled technologies may enhance the firm’s ability to generate profits now and in the future, but is unsure how. Can you help analyse and evaluate the potential for this country market? Be specific about your target market in China and justify your choice. Further, assess how the Internet might assist the firm in their international marketing activities of their services/augmented product into China? Assignment 2 international marketing research report 2 Research Question: Who would your customer be in China (eg parents &/ students &/ business/education/service providers)? How might environmental elements influence the marketing activities and performance of the firm in China? What services might you offer to your target market? What strategy might be most appropriate? How has the Internet influenced international client behaviour and/or business culture in China?

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