• April 15th, 2016

International Business Essay

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KEY QUESTION:
HOW DOES INTERNATIONAL BUSINESS ACHIEVE ITS INTERNATIONALIZATION OBJECTIVES?

The key question for this essay is:
“What is the internationalisation process of company…… in (industry and country)?
Step 1:
You need to select a multinational corporation from Fortune’s GLOBAL 500 MNCs list (http://fortune.com/global500/). We suggest you to think of your future career and industry that you are interested in while selecting a company from the list.
Step 2:
Select one country where your company has invested in (in any foreign direct investment forms). Then, you need to analyse the internationalisation of the company. In doing this you can follow the following points:
– Overview of the company as an MNC
– Host country analysis
– Internationalisation process of the firm (how? why? with whom? key challenges?)
– Contributions of the company to the host country

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