• April 22nd, 2016

Innovation

Paper, Order, or Assignment Requirements

Maximum 1000-word report

  • Case study “Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry” (HEC-095)

Answer the following questions:

  1. What did both Fiat and the participants gain from the open innovation experience? Draw up a list of benefits for each.
  2. If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the real innovation?

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