• April 15th, 2016

Google Case Study

Paper, Order, or Assignment Requirements

Read the attached case study and answer the questions below. Also, along with the case study, use supporting information you can find on the internet to answer the questions. The attached case study will be the main source and you can use other supporting sources.

Questions:

1) What are the basic pillars on which the foundations of Google were formed? What is Google’s business philosophy?

2) How does marketing help brands develop an identity to customers and other stakeholders?

3) Discuss Google’s transformation plans at the preliminary stage and later at the evolving stage.

4) What are the opportunities and challenges faced by Google in its marketing plans.

5) What do you recommend Google do to survive changing internet technology? Give reasons for your answer.

6) Provide a SWOT analysis on Google.

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