• April 15th, 2016

Global marketing

Paper, Order, or Assignment Requirements

Assignment Task Critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature. Based on your literature review, analyse, compare and discuss the extent to which two companies of your choice use a ‘glocal strategy’ (i.e. standardize and adapt their marketing mix) in their global marketing programmes.

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