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Focusing on gender at a particular historical moment, critically engage with the relation between advertising and social change. | UK US Essays
  • April 25th, 2016

Focusing on gender at a particular historical moment, critically engage with the relation between advertising and social change.

Paper, Order, or Assignment Requirements

Topic: Focusing on gender at a particular historical moment, critically engage with the relation between advertising and social change. (4000words)
Remarks:
1. If possible, please include primary sources, as well as secondary sources in the essay.
2. Please use at least 2 readings from the reading list in the essay, and for the rest of the references, its up to you.
3. Please follow the essay structure that the tutor suggested.

Guidelines from tutor:
Your approach to the essay: Have you tackled the issue in an appropriate way conceptually (ideas from reading)? Have you in fact done what you set out to do in your introduction? And is this appropriate to the question you have decided on?
Your methodology: How appropriate is the means by which you have gathered your data and the extent of that research in terms of the question/issue you have set yourself? Your essays will be various in approach: you may adopt a historical approach; an in depth case study; interviews or ethnography with consumers/participants/users; observation/analysis of ads in their media or urban context; public debates and comment about ads/advertising, whether online in social/media, in industry media or in policy documents.
Your research: All Essays for the Advertising module require that you do some primary research though the latter will take different forms depending on the topic/question and approach you are dealing with. Primary research is the data you yourself collect. We will be considering whether the research is appropriate to the question(s) you have set yourself, whether its been done in enough depth? Is your research material fully and clearly presented and analysed? Is the research insightful and interesting? Do you use your academic literature to help you analyse and think through your research findings? Do you engage critically with your research?

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