• April 21st, 2016

FIFA Case Study – CSR

Paper, Order, or Assignment Requirements

In this case study you are required to apply ethics and csr theory to the football organisation, FIFA. You will lose marks if you refer often to the difficulties involved in the management of large international organisations.

REMEMBER this module is about ethics and corporate social responsibility, so use the WOLF material thoroughly as well as applying other academic sources. There are compulsory questions at the end of the case.

IMPORTANT : Due to the evolving nature of the crises at FIFA, I shall place extra information in the section ‘Supplementary information’ at the end of the case study, before the compulsory questions. This information will be made available by about 4th March. No developments after that date will be included.

In the early hours of 27th May 2015, Swiss police raided the luxury Baur au Lac Hotel in Zurich. Their targets were senior figures in one of the largest, most powerful, and allegedly corrupt organisations in the world. But this was not a criminal gang, nor was it the Italian mafia: it was the Fédération Internationale de Football Association, known globally as FIFA. The following case study covers four key ethical themes in relation to what has become known as the ‘FIFA scandal’, namely leadership ethics, corporate governance, stakeholder perspectives, and organisational context.
In your answers restrict yourself to the information from the case study. You will NOT gain extra marks from adding later information about the development of the case unless you can show that the extra information does raise new moral /csr, not managerial, issues.

1 Using two ethical contrasting ethical theories/perspective studied on the module, discuss the actions of the FIFA Executive Committee, and particularly those of the President, Sepp Blatter.

2 With regard to both its hierarchical structure and global charity status, use CSR/ethical theory to discuss the governance of FIFA, with particular regard to transparency and accountability.

3 Consider the impact of the FIFA scandals on the reputation of FIFA, on football and on sport. How might the scandals affect / may affect the actions of stakeholders? Discuss in the context of module theory.

4 In the context of the future of CSR and ethics, consider the advantages and disadvantages of the role that diverse national cultures, including morals, play in multinational organisations such as FIFA.

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