• April 19th, 2016

Essay, Marketing

Paper, Order, or Assignment Requirements

Write a short report to define Emirates market segmentation and the key markets that Emirates are targeting and strategies they use to target their customers.
You should include the following on your professionally produced report

1.Definition of market segmentation 5 marks
2.Identification of target marketing 5 marks
3.Analysis of Emirates target markets using the key segmentation variables
5 marks
4.An analysis of the marketing mix strategies Emirates use to target two different market segments 5 marks
5.Professionally produced report 5 marks

Guidelines
You will need to examine the 4 segmentation variables and apply them to Emirates.
You could categorize the customer grouping using the customer relationship groupings identified by Armstrong & Kotler.
The marketing mix strategies should be analyzed for 2 different target groups of the airline which could be B2B and B2C.

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