• April 7th, 2016

Entrepreneurship

Paper, Order, or Assignment Requirements

Subject:

Select a small firm of your choice and present it as a case study in the form of a written report. Demonstrate whether you consider the original vision and mission set for the business at the start up stage by the entrepreneur have been met and/ or adhered to. Use analytical frameworks in your work. Suggest improvements to pricing and methods of entrepreneurial pricing.

 

Task:

 

ASSIGNMENT 1  (2,000 words)

 

Select a small firm of your choice in the business to business or business to consumer sectors’ that has been trading for no more than 10 years and present it as a business case study in written report format. The firm can be in any country not just the UK. The firm can be in any sector and may be a service industry or manufacturing enterprise. In the report cover the history of the business, the growth of the business, the nature of the business, the main target markets and segments served by the business, the objectives set for the next five years, the original vision and mission set for the new venture by the entrepreneur and evaluate and comment on whether the original vision and mission set at the start-up stage have been met and /or adhered to. Use analytical frameworks and appropriate academic and conceptual models in your case study.  (500 words)

 

Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks critically appraise and discuss the organisation’s approach to pricing. Cover all aspects of pricing including promotional, discount pricing and the price quality relationship if applicable. You should cover pricing methods employed by the firm and pricing policy. Suggest how a more entrepreneurial approach to pricing might be used by management to improve turnover, net profit margins, cash flow and the reputational marketing of the firm. Present your suggestions and recommendations in the form of 24 months business plan for pricing strategy objectives, targets and implementation. Use analytical frameworks in your work.  (1,500 words)

 

Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)

 

Subject:

Critically evaluate how the management of the firm developed in the case study in assignment 1 collects and makes effective use of information and intelligence. Put forward entrepreneurial suggestions as to how the marketing intelligence and insight position might be improved in the format of a management report. Suggest entrepreneurially based improvements for the collection of information and its use by management.

 

Task:

 

ASSIGNMENT 2 (2,000 words)

 

Using the case study for the start-up company developed and discussed in assignment 1 critically evaluate how the firm collects and uses information. Cover sources and methods of collection. Demonstrate and critically appraise how such information and intelligence is used by the management of the enterprise. Having critically appraised the firm’s information gathering and utilisation ability and capability put forward entrepreneurial suggestions as to how management might be able to improve the marketing information and intelligence position of the firm in the future including collection and use of information. Take budget and other constraints into consideration given the nature and size of the enterprise. Put your suggestions in the form of a management report to be discussed by senior staff. Use examples of what you consider to be entrepreneurially based market intelligence in your work and use the case study as a vehicle for discussion. Explain why you consider such use to be entrepreneurially based with reference to available literature. (2,000 words)

 

Total 2,000 words – 100% of the available marks for assignment 2 –present in report format)

STUDENT GUIDELINES FOR ASSIGNMENT STRUCTURE

Please ensure that your assignment has:

  • A table of contents
  • A list of figures and/ or list of tables where appropriate
  • Introduction/ Executive summary
  • Literature Review- and Critical Analysis
  • Conclusions
  • References / Presentation
  • Bibliography
  • Appendices if appropriate
  • TOTAL = 2,000 WORDS

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