• April 9th, 2016

Entrepreneurial Business Proposal ( developing business skill )

Paper, Order, or Assignment Requirements

Entrepreneurial Business Proposal (Option B)

In this project, you will imagine yourself as an entrepreneur establishing a business after

graduation. You will prepare a focused and creative entrepreneurial business proposal for

your enterprise. Think of this as an ‘elevator pitch’ where you present your business idea to

potential funders.

As you come up with your business proposal, try to identify real problems in society, create

innovative solutions and commercialise those solutions to a target market.

You can create a café, a restaurant, a consulting/training company, a technology company,

a social media company and what not. The sky is the limit! Try to demonstrate creativity,

insight, reflection, and depth. Innovation, integration, and synthesis are critical. Use your

best creative skills and talents. What are you really curious and passionate about?

You business proposal should have the following sections (each of these should be very


1. Executive summary: Summarize your business idea as an elevator pitch. Where is

your unique value proposition?

2. Business description: What is your core or your “secret sauce” which is not easily

duplicated? How do you define your sustainable competitive advantage? How does

this business idea relate to your passion and goals?

3. Your product /service: How do you design and build your product or service? How do

you develop the idea, technology and passion necessary to get started? Think about

your impact and contribution you want to make if this business is successful.

4. Market analysis: What about the competition in the market? How do you differentiate

your business in this market?

5. Marketing plan: Who are your customers? (A profile of your targeted customer) How

do your customers access/reach your product or service? What is the process

for acquiring a targeted customer?

6. Financial/operational plan: What metrics need to be put into place to determine if

your product/service is successful (or not) early in the process? How do you make

money? How do you scale to widen and diversify the revenue stream?

7. Creative advertisement/poster: Create an A4 poster for your business; which will be

your advertisement.

o The applicable word limit for the written part of this assignment is 1500 words. Please

feel free to use tables, figures, and visuals as these do not count towards the word


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