• January 10th, 2019

Distribution Strategies

Paper, Order, or Assignment Requirements

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.

• Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
• Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

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