• October 3rd, 2017

Discussion Starter week 4

Paper , Order, or Assignment Requirements

In your own words, post a reply (200 to 300 words) to the following questions:
1. What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
2. What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.

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