• May 2nd, 2015

Cyworld Case

Paper, Order, or Assignment Requirements


You are  going to read Cyworld case which I will upload in a file. Make sure you address all the assigned following case questions and write a one-page executive summary that briefly summarize the case’s main issues and the marketing decisions you have made and the rationale behind these decisions.

CyWorld case discussion questions and submission requirements:

1. Why do people use social networks?

2. How can you segment CyWorld’s users? Which segments should CyWorld target? How can it create value for users in these segments?

3. Which is most valuable to CyWorld-an active user, a user who spends a lot of money with CyWorld, or a user with a lot of connections?

4. What should be CyWorld’s business model- paid items, mobile networking, or advertising? Should CyWorld explore any other areas of opportunity?

It would be much better if you can upload the essay on Saturday, 11:59pm, May 1st.

It’s my third time choosing you to be my writer simply because you did great job on my previous essays. I believe you will give me a qualitative essay this time as usual. Let me know if you have any questions

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