• April 23rd, 2016

Critically evaluate a recent tourism strategy or destination management plan based on ONE of the following themes: the historical development of the destination, current destination marketing and branding, current destination management

Paper, Order, or Assignment Requirements

Critically evaluate a recent tourism strategy or destination management plan based on ONE of the following themes:

 

  1. the historical DEVELOPMENT of the destination and the developmental and competitive issues now facing the destination,

 

  1. current destination MARKETING and BRANDING,

 

  1. current destination MANAGEMENT, focusing on the DMO model, management structures and partnerships

 

Use academic ideas and theories to help your analysis. Discuss how the plan or strategy could be improved, making specific recommendations.

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