• April 21st, 2016

Critical issues in marketing

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Assignment Question:  Worshiping celebrity heroes is a worthwhile activity. Discuss this statement.

Why are we so fascinated by people who make no material impact on our lives and are, in many respects, just like ourselves –ordinary?

Why do we care about people who have no conspicuous talent?

Has there ever been a time in history when so much time, energy, and money has been devoted to following the exploits of people we have never met, are never likely to, and who don’t know we exist?

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