• October 3rd, 2017

Consumer Behavior and Marketing Paper

Paper , Order, or Assignment Requirements

Choose a company with which you are familiar. (Tesla Motors)
Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.
Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy?
Discuss each example you found using specific information.

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