• October 31st, 2015

Conduct Brand Value Assessment

Order Instructions/Description


Using the Value Curve idea shown in Exhibit 7.8, develop and interpret the value curves for your brands and compare them to the top brand competitors.


What are the pros and cons of this approach?

What are the implications for your brands given the results?

Using Exhibit 7.11 as a guide, propose a positioning statement and a value proposition for your brands to guide future strategies.



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