• April 11th, 2016

Communications

Paper, Order, or Assignment Requirements

Read the reading I give to you
1. Summarize Economics of the Media. Be sure to address:
a. What exactly is meant by media conglomeration and vertical and horizontal integration?
b. How can the effects of media conglomeration differ depending upon the type of media?
c. How does conglomeration impact advertising and profit making strategies?
2. Summarize Parenti. Be sure to address:
a. How does Parenti think conglomeration supports the political and economic status quo? (He
identifies as least 6 specific things).
b. Do you find his argument compelling? Why or why not? Provide evidence for your position?
c. Do you think his analysis would change if he had written this book after the rise of internet and
social media?
please do not quote the reading I give to you, and do not use online sources. Just read the paper and summarize it.

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