• January 9th, 2017

Case Study – Market Entry (Saudi Arabia)

Paper , Order, or Assignment Requirements

Case study – Market Entry: selection and justification.


We have discussed within the lecture series and the tutorials a case that you have self-selected, now – using this case as an example:

1. Describe the stages of a methodical research process a company should go through to find an overseas market, identifying the stages and resources involved and special considerations that should be observed.
2. Contrast the merits and demerits of finding an overseas market using a methodical research process with a more unstructured approach.
3. Discuss why you believe that using the Internet, including Social Media, is not only an opportunity, but also creates problems for international marketing managers who plan to develop their business internationally using “Digital International Marketing”.

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