• January 30th, 2016

Case study

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P&G Japan: The SK-II Globalization Project



  1. Should Paolo recommend to the beauty-care GBU that SK-II become a global brand? 
  2. Does 02005 support or impede the globalization of SK-II? 
  3. What should Paolo’s expansion strategy be in rolling out SK-II globally?  Which country should be a strategic priority? 
  4. How well has P&G implemented Jager’s major strategic change?



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