• April 11th, 2016

Campaign Pitch Presentation

Paper, Order, or Assignment Requirements

Taking Advertising and promotion subject

This is the task description:

  1. A brief introduction of your agency and its strengths.
  2. An overview of the basic problems or issues you found in

the current campaign.

  1. A brief overview of the new or revised marketing

communication strategies. Particular focus should be placed on any changes to the target market, an explanation of the creative strategy and its rationale.

  1. Identification of the communications tools you propose to use, and how they work together to achieve the communications objectives.

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