• March 14th, 2016

Beverage Industry

Paper, Order, or Assignment Requirements

  1. NAICS code and description of the industry selected.
    2. Country level information: current size of the industry in terms of revenues, evolution of the industry’s revenues in terms of historical figures (at least 5 years), number of competitors, segments of the industry, quantitative information about those segments.
    3. State level: same as above but for the most likely state in which the student’s business might be developed.
    4. City level: same as above but for the city in which the student’s business might be developed.
    5. Porter’s Five Forces Model: applied to the city level. Students need to explain as much as possible about each one of the 5 forces. In regards to competitors, after giving general information about the specific competitors in the selected city, students need to give as much information about the main competitors (based on the ones that make 50% of the market share, for example).

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